Harder, Better, Faster, Stronger

2016 introduced us to the lethal weaponry of DDoS attacks on a scale unseen in previous years. A favorite entry tactic was the use of IoT devices like malware botnet called Mirai.  The hitlist included AirBnB, Amazon, GitHub, Spotify, Tumblr, Twitter, and Xbox.  More recently Lloyds Bank was attacked with new versions of the Mirai malware botnet.  We are seeing malware morph as seen in adtech by the HummingWhale.

Adtech cyber crimes continue HARDER, FASTER, BETTER, and STRONGER.  Most recently an adtech botnet called MethBot generated millions of dollars per day with 6,000 domains, 250,000 URLS, and 500,000 IP addresses. The MethBot was clouded in two different locations with a custom browser and random mouse movements to mimic humans.  This will morph into a newer version in 2017.

This is the tip of the iceberg of what’s going on in the adtech eco-system.  Fraud is running rampant in adtech creating major conflicts of interest seen with the Criteo and Steel House lawsuit.

Fake adtech estimates are from $7B to $18B per year.  The size of the ad fraud iceberg is closer to $100B+ per year…

Malware is on the rise and will continue. Wherever there is money to be made, fraudsters will be there.  Ad fraud affects the entire eco-system of ad tech from the advertisers, publishers, exchanges, and the adtech systems used.  The survivors will be the ones creating value for their clients with ROI.

 

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