I hope everyone enjoyed the long 4th of July weekend!! While you were watching fireworks, bot fraud was also exploding. Check out the Chinese ad agency Yingmob and their new mobile botnet “HummingBad” similar to “BreakingBad” raking in $300k in revenue per month by clicking ads. I wonder what Heisenberg would think of this? As mentioned last month, in “Who’s Your Daddy”, you better know your fraud bots and who they are coming from.
Also, I wanted to invite you to a new Ad group I organize. If you want to meet other Ad Professionals and throw back some cocktails like Mad Men/Women please join LA Ad Pros here.