Google was a pioneer in introducing a feature every advertiser wanted, highly specific target marketing. It was cheaper than TV ads. Programmatic advertising became very profitable for advertisers, publishers, and exchanges. Everybody drank the ad-tech Kool-Aid. The biggest casualties of all that Kool-Aid today are the independent publishers. Is ad tech evil?
The little publishers lose again. The independent publishers don’t have the branding of Time or The Wall Street Journal with highly legit traffic. These small publishers are the people that use GoDaddy and have a WordPress blog.
Another factor affecting the small publishers is the growing trend of ad blockers. We even see the dark side of ad blockers receiving kickbacks for letting paid ads in. Ad blocking is said to have up to 150-200 million users and growing.
With the invention of BioChronometrics, advertising fraud (click, impression, and display) has become an unnecessary evil! If you want to discuss how to get 100% human traffic for your site, please message me using my anti-bot contact form here.