Like the movie Money Monster with George Clooney, we see similarities with the most recent “Facebook Glitch”. Maybe this time Facebook gets it right? But, what is right for Facebook?
Previously we saw a “Facebook Glitch” in November 2016 and in September 2016. They mentioned that these were “Glitches”. You know, $430 billion dollar companies could have “Glitches”. A “Glitch” is a “Glitch” but how about three “Glitches” in nine months? What’s worse is how long did they take to figure out before they stopped billing their clients for their unknown “Glitch”?
How many more “Glitches” are we going to see from Facebook this year? As I’ve mentioned before, the digital ad fraud is only going to get worse. I frequently call these players fake adtech because they are using such antiquated technology to authenticate their users. These attacks will change and innovate. Most recently we saw a ransomware called “Wanna Cry” to only morph into a crypto currency botnet miner called Adylkuzz. Will this stop here? Very unlikely.
What’s magical is these “Facebook Glitches” go unnoticed by the daily active users (DAU).
As we see Facebook’s network continue to grow and blow out earnings, the question that is asked next, are these fake social networks? Are you continuously increasing revenues and earnings with all these Facebook users when you advertise? There’s only one way to find out. SecureAd.
Most of you have seen Star Wars the movie and are familiar with the term “The Force”. It’s an analogy on how easy it is to go from good to evil.
eZanga, “The Trusted Online Marketing Firm” somehow lost its way as a digital ad agency. Being involved in ad fraud research, eZanga went to the dark side as mentioned in a new report from Dhar Method’s titled “Ad Fraud in Our Own Backyard“. eZanga is a contractor for US General Service Administration (GSA) without any shame. The dark side runs deep with eZanga.
Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.” -Yoda
Speaking of the dark side, ad fraudsters targeted porn sites with a newly discovered scam called “Traffic Alchemist“. They disguised their fake traffic as views on reputable sites such as Google and Twitter to trick Google Analytics. These scammers have scammed $7M per month since April 2016.
Also a note on the light side, Oxford BioChronometrics won an award from NATO for innovation in defense technology. Instead of being accredited by MRC, ANA, IAB etc… we took it up a notch and won a NATO award.
The fraud continues in the digital advertising ecosystem. As the Jedi Master Yoda says:
“You must unlearn what you have learned.” – Yoda
2016 introduced us to the lethal weaponry of DDoS attacks on a scale unseen in previous years. A favorite entry tactic was the use of IoT devices like malware botnet called Mirai. The hitlist included AirBnB, Amazon, GitHub, Spotify, Tumblr, Twitter, and Xbox. More recently Lloyds Bank was attacked with new versions of the Mirai malware botnet. We are seeing malware morph as seen in adtech by the HummingWhale.
Adtech cyber crimes continue HARDER, FASTER, BETTER, and STRONGER. Most recently an adtech botnet called MethBot generated millions of dollars per day with 6,000 domains, 250,000 URLS, and 500,000 IP addresses. The MethBot was clouded in two different locations with a custom browser and random mouse movements to mimic humans. This will morph into a newer version in 2017.
This is the tip of the iceberg of what’s going on in the adtech eco-system. Fraud is running rampant in adtech creating major conflicts of interest seen with the Criteo and Steel House lawsuit.
Fake adtech estimates are from $7B to $18B per year. The size of the ad fraud iceberg is closer to $100B+ per year…
Malware is on the rise and will continue. Wherever there is money to be made, fraudsters will be there. Ad fraud affects the entire eco-system of ad tech from the advertisers, publishers, exchanges, and the adtech systems used. The survivors will be the ones creating value for their clients with ROI.
AdTech is undergoing massive changes lately. One of the biggest casualties of this disruption are digital publishers. We recently saw Yahoo sell for $4.6B to Verizon ($VZ) which in 2008 was offered $44B from Microsoft ($MSFT). Disruption can also create winners. It creates opportunities for value seen only by visionaries. AdTech is still advancing with changes in this early market structure.
- Market efficiencies are still needed in this defragmented market.
- Fraud continues to be a major part of the ecosystem.
- Inefficient players will be wiped out.
- Ad blockers are a sign of a broken system.
- Lack of transparency is a problem.
- Decreasing CPM.
Innovation and creating value in the ecosystem is a must for survival. The players that continue to lack value will be purged from the ecosystem. This can be seen very clearly with the Yahoo sale. This market is ready for massive disruption. It happened on Wall St and it will happen in AdTech. Message me if you want to learn more.
The Rubicon will be crossed in the advertising market with television and digital sometime in 2017. The special thing about this crossing is the advent of ad blockers and ad fraud as noted in the Economist titled Invisible Ads, Phantom Reader.
There are four parties involved here which are infected:
- Consumers which are overwhelmed with ads so they put ad blockers on.
- Advertisers trying to sell their products.
- Publishers that make money from ads for their free content.
- Exchanges that turn their shoulders on ad fraud.
The ecosystem is so polluted with ad fraud that the 4 parties are striving to create a balance of what works best for each party except all strategies have failed. One thing is clear, ad fraud needs to be eliminated. Contact me today if you have bots attacking your ads. We can fix those bots with Secure Ad.
Another day, another malware. It looks like ad fraud is going full throttle with malware apps now generating $4M in revenue for the perpetrators.
Advertisers are the ones that really get hurt. As mentioned before, if you need help fighting ad fraud message me HERE.
It seems like ad fraud has no boundaries. Not only are bots penetrating PC web plugins, but mobile apps are now turning into bot nets. Basically this is seen as mobile device hijacking. A new study shows that ad fraud in the mobile market is hitting almost $1 Billion per year.
Ways of eliminating this type of fraud is very difficult for most participants because the mobile users, advertisers, and exchanges don’t’ even know this is going on with their publishers.