Tag Archives: AdWords

Adtech Basic Math

Math as a kid was about counting on your fingers. I forgot which grade it was but it lasted for a few years till multiplication arrived. The good ole days.  Keep those memories fresh.

Recently we are seeing math problems that can be solved on our fingers in adtech. The Wall St Journal (WSJ) just figured out that by abandoning Google, they instantly increased their conversion analytics.  What a miracle! Eliminate bots and your conversions increase.

This is the type of value creation that advertising and marketing departments get giant bonuses for.  Simply by blocking Googles search, the WSJ was able to increase the rate of visitors converting into paying clients.  Although the WSJ dropped 44 percent of it’s fake traffic from Google, the conversions increased.  This truly shows how many bots Google has. This is basic level math.

Lets see how this works again.  By shutting off Google traffic, you increase conversions because instead of trying to convert a robot to a paying human, you eliminate the bot and only serve to real humans.  Interesting concept…

Block bots and increase conversion will be this summers model.