Google was a pioneer in introducing a feature every advertiser wanted, highly specific target marketing. It was cheaper than TV ads. Programmatic advertising became very profitable for advertisers, publishers, and exchanges. Everybody drank the ad-tech Kool-Aid. The biggest casualties of all that Kool-Aid today are the independent publishers. Is ad tech evil?
The little publishers lose again. The independent publishers don’t have the branding of Time or The Wall Street Journal with highly legit traffic. These small publishers are the people that use GoDaddy and have a WordPress blog.
Another factor affecting the small publishers is the growing trend of ad blockers. We even see the dark side of ad blockers receiving kickbacks for letting paid ads in. Ad blocking is said to have up to 150-200 million users and growing.
With the invention of BioChronometrics, advertising fraud (click, impression, and display) has become an unnecessary evil! If you want to discuss how to get 100% human traffic for your site, please message me using my anti-bot contact form here.
The past few days we’ve heard of Jeeps getting taken over by potential hackers. Instead of recalling the 1.4M vehicles Ford is sending out a USB thumb drive to update the car brain. If this happens again, Ford will be sending out thumb drives again! But, is this really necessary in today’s techno environment? Shouldn’t more precautions be used?
Device recognition is changing rapidly because of so many cyber breaches and hacks today. Potential threats can be eliminated or minimized with device recognition of the vehicle, car key, iWatch or a users cell phone. I’m not talking about wasting time with multi factor authentication (MFA) and text messaging letter/number inputs. I’m talking BioChronometric device recognition which is passive device recognition to the user. It is faster than opening your car door or car ignition. Why hassle the user with text messages when you can authenticate the car and user passively?
Cars are getting so tech’ed out, they will need to be protected from remote access just like any other type of security access point. We will soon see cars come out with device recognition. Will it be Ford, Toyota, or Tesla???
It seems like ad fraud has no boundaries. Not only are bots penetrating PC web plugins, but mobile apps are now turning into bot nets. Basically this is seen as mobile device hijacking. A new study shows that ad fraud in the mobile market is hitting almost $1 Billion per year.
Ways of eliminating this type of fraud is very difficult for most participants because the mobile users, advertisers, and exchanges don’t’ even know this is going on with their publishers.
This year is particularly different than all other Cyber Monday shopping days in history. Why is it different? The amount of cyber breaches is now out of control.
Most US retailers have been breached within the past year. Home Depot, Apple, E-Bay, Amazon, Target, K-Mart have all had cyber breaches in 2014. There are even more breaches that haven’t been publicly released. 2014 mark the rise of the “Internet of Things”. 2015 will mark the year of the “Internet of Breached Things”.
Following a few simple safe-shopping habits will ensure a great year ahead. When shopping online, always look for sites that offer multi-factor user authentication or biochronometrics. At the register, cash is king but not all of us are royalty! Always select the “credit” option even when using a debit card. The smartest shoppers will be using pre-paid credit cards. Not only will this protect you against identity theft and fraud, but this will help you stick to your shopping budget. Imagine greeting the new year with no spending regrets!
As more and more transaction go digital and mobile, will cyber banking fraud increase?
Nigeria known for banking fraud is currently on the hunt for a $39 million cyber fraud. Not really shocking but it was done by an insider which shows just how important inside security needs to be from employers. Some banks like Barclays are taking precautions with some sort of dual authentication seen in James Bond movie of the 80’s with biometric finger readers. Lets make the consumers life miserable? That’s pretty much what is happening in todays cyber fraud culture till the arrival of bio-chronometrics which is passive authentication of a user. The uses of bio-chronometrics have yet to be seen but the market is there. We will see.
Please send in your comments or thoughts about the future of cyber fraud.