Like the movie Money Monster with George Clooney, we see similarities with the most recent “Facebook Glitch”. Maybe this time Facebook gets it right? But, what is right for Facebook?
Previously we saw a “Facebook Glitch” in November 2016 and in September 2016. They mentioned that these were “Glitches”. You know, $430 billion dollar companies could have “Glitches”. A “Glitch” is a “Glitch” but how about three “Glitches” in nine months? What’s worse is how long did they take to figure out before they stopped billing their clients for their unknown “Glitch”?
How many more “Glitches” are we going to see from Facebook this year? As I’ve mentioned before, the digital ad fraud is only going to get worse. I frequently call these players fake adtech because they are using such antiquated technology to authenticate their users. These attacks will change and innovate. Most recently we saw a ransomware called “Wanna Cry” to only morph into a crypto currency botnet miner called Adylkuzz. Will this stop here? Very unlikely.
What’s magical is these “Facebook Glitches” go unnoticed by the daily active users (DAU).
As we see Facebook’s network continue to grow and blow out earnings, the question that is asked next, are these fake social networks? Are you continuously increasing revenues and earnings with all these Facebook users when you advertise? There’s only one way to find out. SecureAd.