Like the movie Money Monster with George Clooney, we see similarities with the most recent “Facebook Glitch”. Maybe this time Facebook gets it right? But, what is right for Facebook?
Previously we saw a “Facebook Glitch” in November 2016 and in September 2016. They mentioned that these were “Glitches”. You know, $430 billion dollar companies could have “Glitches”. A “Glitch” is a “Glitch” but how about three “Glitches” in nine months? What’s worse is how long did they take to figure out before they stopped billing their clients for their unknown “Glitch”?
How many more “Glitches” are we going to see from Facebook this year? As I’ve mentioned before, the digital ad fraud is only going to get worse. I frequently call these players fake adtech because they are using such antiquated technology to authenticate their users. These attacks will change and innovate. Most recently we saw a ransomware called “Wanna Cry” to only morph into a crypto currency botnet miner called Adylkuzz. Will this stop here? Very unlikely.
What’s magical is these “Facebook Glitches” go unnoticed by the daily active users (DAU).
As we see Facebook’s network continue to grow and blow out earnings, the question that is asked next, are these fake social networks? Are you continuously increasing revenues and earnings with all these Facebook users when you advertise? There’s only one way to find out. SecureAd.
2016 introduced us to the lethal weaponry of DDoS attacks on a scale unseen in previous years. A favorite entry tactic was the use of IoT devices like malware botnet called Mirai. The hitlist included AirBnB, Amazon, GitHub, Spotify, Tumblr, Twitter, and Xbox. More recently Lloyds Bank was attacked with new versions of the Mirai malware botnet. We are seeing malware morph as seen in adtech by the HummingWhale.
Adtech cyber crimes continue HARDER, FASTER, BETTER, and STRONGER. Most recently an adtech botnet called MethBot generated millions of dollars per day with 6,000 domains, 250,000 URLS, and 500,000 IP addresses. The MethBot was clouded in two different locations with a custom browser and random mouse movements to mimic humans. This will morph into a newer version in 2017.
This is the tip of the iceberg of what’s going on in the adtech eco-system. Fraud is running rampant in adtech creating major conflicts of interest seen with the Criteo and Steel House lawsuit.
Fake adtech estimates are from $7B to $18B per year. The size of the ad fraud iceberg is closer to $100B+ per year…
Malware is on the rise and will continue. Wherever there is money to be made, fraudsters will be there. Ad fraud affects the entire eco-system of ad tech from the advertisers, publishers, exchanges, and the adtech systems used. The survivors will be the ones creating value for their clients with ROI.
With fake news so abundant, it makes you wonder and question. Who am I? Does that question start popping into your head? This is a question that Joe Dirt and Derek Zoolander asked throughout their fake lives. Although fake news is fake, a deeper level of fakeness must be asked when looking at fake AdTech analytics. An old saying comes to mind, “Garbage in is garbage out.”
We are now seeing proof of how much fake news and media is coming out of major publishers. Google ($GOOG) and Facebook ($FB) released news that they are going to censor fake news. This seems like a surprise to them considering all their fake news prior to the announcement was fine. One must ask, how long has Google and Facebook known about their fake news and media? What else are they hiding? If you’re willing to jeopardize the cornerstone of your business model, there must be more secrets.
Well, as we found out, Facebook has another “Glitch”. Similar to the movie Money Monster with George Clooney and the high frequency trading “Glitch”. The last “Glitch” Facebook had was in September. Their new “Glitch” in November shows Facebook fake metrics miscalculated analytics to their marketing clients again. This can also be seen as fake AdTech analytics. Again, they are proving how fake they are to their clients and their money mongering mindset.
Because of their continued conduct of fakeness, a bullshit detector plugin has appeared for Google Chrome. Publishers haven’t learned any lessons with ad blockers and now we see bull shit detector plugins which will block their fake news and media.
We are now living in a world of fake news, media, and AdTech. To eliminate this problem, it’s now suggested to have 3rd party vendors verifying ad traffic. The trust of these behemoths is forever lost.