This Thanksgiving we give thanks to Google and Facebook for patrolling the internet from fake news. This is an amazing feat considering it took only one month. It’s amazing how fast these internet juggernauts can fix such difficult problems. This leads one to believe ad fraud is a simple problem to fix.
See how easy it is to fix ad fraud with SecureAd.
Like the movie Money Monster with George Clooney, we see similarities with the most recent “Facebook Glitch”. Maybe this time Facebook gets it right? But, what is right for Facebook?
Previously we saw a “Facebook Glitch” in November 2016 and in September 2016. They mentioned that these were “Glitches”. You know, $430 billion dollar companies could have “Glitches”. A “Glitch” is a “Glitch” but how about three “Glitches” in nine months? What’s worse is how long did they take to figure out before they stopped billing their clients for their unknown “Glitch”?
How many more “Glitches” are we going to see from Facebook this year? As I’ve mentioned before, the digital ad fraud is only going to get worse. I frequently call these players fake adtech because they are using such antiquated technology to authenticate their users. These attacks will change and innovate. Most recently we saw a ransomware called “Wanna Cry” to only morph into a crypto currency botnet miner called Adylkuzz. Will this stop here? Very unlikely.
What’s magical is these “Facebook Glitches” go unnoticed by the daily active users (DAU).
As we see Facebook’s network continue to grow and blow out earnings, the question that is asked next, are these fake social networks? Are you continuously increasing revenues and earnings with all these Facebook users when you advertise? There’s only one way to find out. SecureAd.
April is a month of fooling the fools, especially on April 1st. It’s funny how the “glitches” here and here keep fooling Google. In the fast changing market place of adtech, players are getting fooled.
Most people have heard of fake news. Like fake news, we are experiencing fake adtech. Fake adtech is very similar to fake news. Fake adtech is garbage in, garbage out analytics. It’s amazing how many fake adtech companies there are out there. I have run into quite a bit, from scams to companies creating zero value to their clients. Look hard enough and you will find fake adtech with your partners. Facebook and Google seem to be in a tie with their fake adtech which they call “glitches“.
“Fools make feasts and wise men eat them.”
― Benjamin Franklin
Google once dominated adtech. Then Facebook IPO’d and a duopoly emerged in adtech. More recently we are seeing another heavy weight enter this market very aggressively. We are starting to see a triopoly in adtech with the addition of Amazon. Amazon could be a monster if they play their cards correctly. Amazon’s consumers purchasing behavior is very valuable. People making purchases is key analytics instead of trying to figure out what a consumers behavior is without a purchase. Both equate to highly valuable analytics.
Because data is so valuable, the FCC just opened up the market for competition for Google and Facebook. This should keep them all on their tippy toes. They now have real competition for consumer analytics from ISP’s such as Verizon (AOL/Yahoo) and AT&T.
April just started and the news keeps coming. Don’t be fooled by fake adtech!
With fake news so abundant, it makes you wonder and question. Who am I? Does that question start popping into your head? This is a question that Joe Dirt and Derek Zoolander asked throughout their fake lives. Although fake news is fake, a deeper level of fakeness must be asked when looking at fake AdTech analytics. An old saying comes to mind, “Garbage in is garbage out.”
We are now seeing proof of how much fake news and media is coming out of major publishers. Google ($GOOG) and Facebook ($FB) released news that they are going to censor fake news. This seems like a surprise to them considering all their fake news prior to the announcement was fine. One must ask, how long has Google and Facebook known about their fake news and media? What else are they hiding? If you’re willing to jeopardize the cornerstone of your business model, there must be more secrets.
Well, as we found out, Facebook has another “Glitch”. Similar to the movie Money Monster with George Clooney and the high frequency trading “Glitch”. The last “Glitch” Facebook had was in September. Their new “Glitch” in November shows Facebook fake metrics miscalculated analytics to their marketing clients again. This can also be seen as fake AdTech analytics. Again, they are proving how fake they are to their clients and their money mongering mindset.
Because of their continued conduct of fakeness, a bullshit detector plugin has appeared for Google Chrome. Publishers haven’t learned any lessons with ad blockers and now we see bull shit detector plugins which will block their fake news and media.
We are now living in a world of fake news, media, and AdTech. To eliminate this problem, it’s now suggested to have 3rd party vendors verifying ad traffic. The trust of these behemoths is forever lost.
A long time ago on a distant network before clouds with Sun servers and Cisco routers, there arose a search engine war. Players such as Altavista, Excite, Lycos, Yahoo, and Google fought for dominance. As the battle waged on, the internet bubble kept expanding like it’s own galaxy. At the apex, social networks were born as well as cyber security user threats.
The first of this new species would be named Friendster. A few years later, MySpace was spawned and would quickly dwarf it’s predecessor with an astonishing 360 million users. Like all battles, champions fall. What was once the mighty empire of Friendster, would soon become ancient ruins. Excavators recently stumbled upon these ruins of Friendster. We also see tomb raiders known as hackers selling the hieroglyphic writings of the MySpace walls (username/passwords) for 10 Bitcoins (BTC). What’s next? Will GeoCities or Netzero be offered in some online version of the Antiques Roadshow?
How much will your data fetch? When the man who created the most powerful social network empire is unable keep his own accounts safe, how long until your data is up for sale? This was a small automated program logging into Zuckerberg’s account, basic Hacker 101 from the LinkedIn hack. This shows no matter how big you think you are, you’re always vulnerable to bot attacks. Get with the program and establish better user authentication.
With all these automated bot attacks and ad click blockers, we are seeing how to make money with bots in the Ad Tech world. Major advertisers are getting hacked out of double digit billions per year. A new report from The Dhar Method came out called “Mystery Shopping Inside the Ad Fraud Verification Bubble” and audio version here. An inside look at creating a fake publisher with cheap ad flow to make revenue from digital ads. For the secret test, a few of the major ad fraud detection technologies and a few unheard of up and coming ad fraud detection companies were used. All but one failed! Who’s your Daddy?
This Father’s Day keep custody of your data in a bot battle. Keep your accounts safe and secure with BioChronometrics.
Facebook just announced they have one billion users logged on. That’s quite impressive. Facebook is a power house social network with users. But as we’ve seen previously, there’s alot of bot activity on Facebook. Everybody is wondering how Facebook came up with the “One Billion Facebook Users” that were logged in.
As mentioned before, we can make your social network human with no bots via BioChronometrics.