April is a month of fooling the fools, especially on April 1st. It’s funny how the “glitches” here and here keep fooling Google. In the fast changing market place of adtech, players are getting fooled.
Most people have heard of fake news. Like fake news, we are experiencing fake adtech. Fake adtech is very similar to fake news. Fake adtech is garbage in, garbage out analytics. It’s amazing how many fake adtech companies there are out there. I have run into quite a bit, from scams to companies creating zero value to their clients. Look hard enough and you will find fake adtech with your partners. Facebook and Google seem to be in a tie with their fake adtech which they call “glitches“.
“Fools make feasts and wise men eat them.”
― Benjamin Franklin
Google once dominated adtech. Then Facebook IPO’d and a duopoly emerged in adtech. More recently we are seeing another heavy weight enter this market very aggressively. We are starting to see a triopoly in adtech with the addition of Amazon. Amazon could be a monster if they play their cards correctly. Amazon’s consumers purchasing behavior is very valuable. People making purchases is key analytics instead of trying to figure out what a consumers behavior is without a purchase. Both equate to highly valuable analytics.
Because data is so valuable, the FCC just opened up the market for competition for Google and Facebook. This should keep them all on their tippy toes. They now have real competition for consumer analytics from ISP’s such as Verizon (AOL/Yahoo) and AT&T.
April just started and the news keeps coming. Don’t be fooled by fake adtech!