Tag Archives: $GOOG

Lost Adtech World

Most of you have seen Star Wars the movie and are familiar with the term “The Force”.  It’s an analogy on how easy it is to go from good to evil.

eZanga, “The Trusted Online Marketing Firm” somehow lost its way as a digital ad agency.  Being involved in ad fraud research, eZanga went to the dark side as mentioned in a new report from Dhar Method’s titled “Ad Fraud in Our Own Backyard“.  eZanga is a contractor for US General Service Administration (GSA) without any shame.  The dark side runs deep with eZanga.

Fear is the path to the dark side.  Fear leads to anger.  Anger leads to hate. Hate leads to suffering.” -Yoda

Speaking of the dark side, ad fraudsters targeted porn sites with a newly discovered scam called “Traffic Alchemist“.  They disguised their fake traffic as views on reputable sites such as Google and Twitter to trick Google Analytics.  These scammers have scammed $7M per month since April 2016.

Also a note on the light side, Oxford BioChronometrics won an award from NATO for innovation in defense technology.  Instead of being accredited by MRC, ANA, IAB etc… we took it up a notch and won a NATO award.

The fraud continues in the digital advertising ecosystem.  As the Jedi Master Yoda says:

“You must unlearn what you have learned.” – Yoda

 

Putin Likes Fake Adtech

April is a month of fooling the fools, especially on April 1st.  It’s funny how the “glitches” here and here keep fooling Google. In the fast changing market place of adtech, players are getting fooled.

Most people have heard of fake news.  Like fake news, we are experiencing fake adtech. Fake adtech is very similar to fake news. Fake adtech is garbage in, garbage out analytics. It’s amazing how many fake adtech companies there are out there.  I have run into quite a bit, from scams to companies creating zero value to their clients.  Look hard enough and you will find fake adtech with your partners.  Facebook and Google seem to be in a tie with their fake adtech which they call “glitches“.

“Fools make feasts and wise men eat them.”
― Benjamin Franklin

Google once dominated adtech. Then Facebook IPO’d and a duopoly emerged in adtech.  More recently we are seeing another heavy weight enter this market very aggressively.  We are starting to see a triopoly in adtech with the addition of Amazon.  Amazon could be a monster if they play their cards correctly.   Amazon’s consumers purchasing behavior is very valuable.  People making purchases is key analytics instead of trying to figure out what a consumers behavior is without a purchase. Both equate to highly valuable analytics.

Because data is so valuable, the FCC just opened up the market for competition for Google and Facebook.  This should keep them all on their tippy toes.  They now have real competition for consumer analytics from ISP’s such as Verizon (AOL/Yahoo) and AT&T.

April just started and the news keeps coming. Don’t be fooled by fake adtech!

The Big Fake News, Media, & AdTech

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With fake news so abundant, it makes you wonder and question. Who am I?  Does that question start popping into your head?  This is a question that Joe Dirt and Derek Zoolander asked throughout their fake lives.  Although fake news is fake, a deeper level of fakeness must be asked when looking at fake AdTech analytics.  An old saying comes to mind, “Garbage in is garbage out.”

We are now seeing proof of how much fake news and media is coming out of major publishers.  Google ($GOOG) and Facebook ($FB) released news that they are going to censor fake news.  This seems like a surprise to them considering all their fake news prior to the announcement was fine.  One must ask, how long has Google and Facebook known about  their fake news and media?  What else are they hiding?  If you’re willing to jeopardize the cornerstone of your business model, there must be more secrets.

Well, as we found out, Facebook has another “Glitch”.  Similar to the movie Money Monster with George Clooney and the high frequency trading “Glitch”.  The last “Glitch” Facebook had was in September.  Their new “Glitch” in November shows Facebook fake metrics miscalculated analytics to their marketing clients again.  This can also be seen as fake AdTech analytics.  Again, they are proving how fake they are to their clients and their money mongering mindset.

Because of their continued conduct of fakeness, a bullshit detector plugin has appeared for Google Chrome.  Publishers haven’t learned any lessons with ad blockers and now we see bull shit detector plugins which will block their fake news and media.

We are now living in a world of fake news, media, and AdTech.  To eliminate this problem, it’s now suggested to have 3rd party vendors verifying ad traffic.  The trust of these behemoths is forever lost.

 

eCommerce Fraud Gone Wild

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This past Sunday, I decided to take a relaxing stroll.  The air was crisp, the birds were chirping, families were decorating their houses for Halloween.  But the scariest sight to behold was inside my local Trader Joe’s!  Lines to check out ran the length of the store, people were angry, kids were screaming, Moms were stressing, ice cream was melting.  I’d never seen such chaos. I figured it must be the end of the world and nobody told me.  People must be stocking up on everything right?  Beer, vodka, tequila, you know – the essentials for the end of the world 🙂  So I grabbed my groceries and waited, and waited and waited … in a line that would not budge.  I asked the checker, why the long wait?  He said, “We got the New Chip and it takes forever to process.”  Instead of a swipe, the new cards “EMV” which stands for EuroPay, MasterCard, and Visa takes a push-and-wait 35 to 40 seconds for verification.  Is this push-and-wait the doom of plastic and the cataclysmic shift to mobile wallet payments?

At the point of sale (POS) machine, I noticed the “Android Pay” logo.  I had used the Google Wallet a few months earlier at Rite Aid, but it was limited on the stores that accepted it.  Google also re-branded the Google Wallet to Android Pay to make it sound like Apple Pay.  Today was my lucky day, I had an opportunity to try out Android Pay 😀  I pulled up the app and selected my electronic credit card of choice and gently put my phone against the POS machine.  In 2-3 seconds the cashier was looking at me in amazement and couldn’t believe how fast I paid. As he handed me my receipt, I thought “Wow, plastic is history!”

Flashback a few weeks ago prior when I was purchasing tickets on EventBrite they added Android Pay to the payment options.  I usually chose PayPal because it’s much faster than wasting my time on the web checkout entering CVV codes and my credit card info.  So I decided to give Android Pay a try.  With a few clicks, I was done.  Wow, “fast and completely painless!”

Because of the speed and security of electronic wallets, consumers will adopt electronic wallets very quickly in the next few years. The in person retail fraud will drop and most fraud will be in cyber space with eCommerce sites that use “card not present”.   With the introduction of eDNA, eCommerce sites can reduce their fraud by authenticating the user on the site or mobile device for a purchase. eDNA is a new technology that is derived from BioChronometrics which is passive user authentication based on a users behavior such as type, text, click, or swipe.  Message me if you need help with the flood of eCommerce fraud.  It’s not the end of the world, just the end of plastic!

Ad Tech: Don’t Be Evil

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Google was a pioneer in introducing a feature every advertiser wanted, highly specific target marketing. It was  cheaper than TV ads.  Programmatic advertising became very profitable for advertisers, publishers, and exchanges. Everybody drank the ad-tech Kool-Aid. The biggest casualties of all that Kool-Aid today are the independent publishers. Is ad tech evil?

The little publishers lose again.  The independent publishers don’t have the branding of Time or The Wall Street Journal with highly legit traffic.  These small publishers are the people that use GoDaddy and have a WordPress blog.

Another factor affecting the small publishers is the growing trend of ad blockers.  We even see the dark side of ad blockers receiving kickbacks for letting paid ads in.  Ad blocking is said to have up to 150-200 million users and growing.

With the invention of BioChronometrics, advertising fraud (click, impression, and display) has become an unnecessary evil!  If you want to discuss how to get 100% human traffic for your site, please message me using my anti-bot contact form here.

Facebook, One Billion Users or One Billion Bots?

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Facebook just announced they have one billion users logged on.  That’s quite impressive.  Facebook is a power house social network with users.  But as we’ve seen previously, there’s alot of bot activity on Facebook.  Everybody is wondering how Facebook came up with the “One Billion Facebook Users” that were logged in.

As mentioned before, we can make your social network human with no bots via BioChronometrics.