It seems like ad fraud has no boundaries. Not only are bots penetrating PC web plugins, but mobile apps are now turning into bot nets. Basically this is seen as mobile device hijacking. A new study shows that ad fraud in the mobile market is hitting almost $1 Billion per year.
Ways of eliminating this type of fraud is very difficult for most participants because the mobile users, advertisers, and exchanges don’t’ even know this is going on with their publishers.