Tag Archives: Traffic Alchemist

Lost Adtech World

Most of you have seen Star Wars the movie and are familiar with the term “The Force”.  It’s an analogy on how easy it is to go from good to evil.

eZanga, “The Trusted Online Marketing Firm” somehow lost its way as a digital ad agency.  Being involved in ad fraud research, eZanga went to the dark side as mentioned in a new report from Dhar Method’s titled “Ad Fraud in Our Own Backyard“.  eZanga is a contractor for US General Service Administration (GSA) without any shame.  The dark side runs deep with eZanga.

Fear is the path to the dark side.  Fear leads to anger.  Anger leads to hate. Hate leads to suffering.” -Yoda

Speaking of the dark side, ad fraudsters targeted porn sites with a newly discovered scam called “Traffic Alchemist“.  They disguised their fake traffic as views on reputable sites such as Google and Twitter to trick Google Analytics.  These scammers have scammed $7M per month since April 2016.

Also a note on the light side, Oxford BioChronometrics won an award from NATO for innovation in defense technology.  Instead of being accredited by MRC, ANA, IAB etc… we took it up a notch and won a NATO award.

The fraud continues in the digital advertising ecosystem.  As the Jedi Master Yoda says:

“You must unlearn what you have learned.” – Yoda